Churchill/Ford/Walker's Sales Force Management with Excel Spreadsheets

Type

Book

Authors

Mark W Johnston

Greg W. Marshall

ISBN 10

0072826347

ISBN 13

9780072826340

Tags

Marketing, Sales & Selling, Sales

Description

Churchill, Ford, and Walker’s Sales Force Management, 7/e, now authored by Johnston and Marshall, is a research/ theory based text that cites the theoretical foundations of sales management and blends this with current industry examples and applications. This book will appeal to a variety of teaching approaches-to those instructors who primarily emphasize the lecture-discussion approach or to those who prefer case-oriented instruction. No matter what approach is used, the research/theory combination, coupled with the solid sales management foundation, and the addition of the text themes of Innovation, Leadership, and Technology combine to make this text a leader in the sales management market.t. - from Amzon

Number of Copies